Journal of Innovative Agriculture and Social Development

Connecting Gaiwan Hipsters and Premium Chinese Tea: The Attitudes, Habits, and Purchasing Behaviour of Boutique Tea Consumers

2023-07-15T11:33:22+00:00

Chinese tea production quality is increasingly able to satisfy the needs of the highvalue global market, yet product communication remains challenging for producers. Through a literature review and series of econometric tests constructed with novel data from 408 international respondents, we explore consumer attitudes, habits, and purchasing behaviour. We observed that the green tea consumption frequency was negatively correlated with average purchase value and there was no correlation between consideration of organic status and purchasing behaviour. Based on these findings, we offered straightforward and practical suggestions for those tea producers who are interested in accessing the global tea market’s high-end segment.

Consumers Willing to Pay for Freshwater-Grown Vegetables in District Faisalabad, Pakistan

2022-10-03T13:00:07+00:00

Due to the scarcity of freshwater supplies, farmers have increasingly turned to wastewater for irrigation to grow crops. However, this practice poses risks as vegetables grown with wastewater may contain toxins and heavy metals that are harmful to human health, soil quality, and groundwater resources. Consequently, these vegetables can cause diseases, while freshwater-grown vegetables are more expensive due to the scarcity of water. This paper focuses on exploring consumers' willingness to pay for vegetables grown in freshwater and investigates factors such as age, income, education, bid price, risk perception, and health risk perception that influence their willingness to pay a premium price for these vegetables. The study was conducted in Faisalabad city, where 130 vegetable consumers were interviewed using a semi-structured questionnaire. The findings indicate that consumers highly value their health and are willing to pay a premium price for safe and healthy vegetables. This highlights the need for businesses and policymakers to meet the demand for safe vegetables by providing a consistent and reliable supply of treated water to farmers and educating them on the proper use of agrochemicals to mitigate health risks. Policymakers and other stakeholders can play a role in supporting vegetable farmers with these resources. This creates an opportunity for investors to establish businesses that meet the demand for safe and healthy vegetables in Faisalabad.

Economic Consequences of Land Fragmentation on Farm Production: Empirical Evidences from Bangladesh

2023-01-12T08:57:26+00:00

This study examines the impact of land fragmentation on farm productivity in northern Bangladesh. To achieve that objective, primary data were collected from 193 farm households through a direct interview method from Mymensingh and Dinajpur districts. A combination of analytical tools was employed like perception index, fragmentation index, Simpson index and multiple linear regression model. Most of the farm lands in the study area were severely fragmented. The decreasing rate of average farm size was more prevalent for those farmers whose lands were less fragmented. Moreover, farmers, having more fragmented land, incurred more costs in farm production. Regression results revealed that the number of parcels, average plot size and average distance from plots to homestead were found to have significant negative impact on rice production. Policy implications include developing effective land consolidations program by the spread of commercialization of farming by public or private authority and spread of mechanization through machine service providers at the local level and creating employment opportunities to release pressure on the land.

Local Wisdom, Resilience, and Technology Acceptance Model (TAM) based Augmented Reality (AR) on tourism performance in Ngerangan Village, Klaten

2022-10-04T11:32:58+00:00

From 2019-2022 Ngerangan Village, Klaten, experienced developments in the tourism industry. The development of the tourist village is in line with the rural landscape as a tourist destination. The sustainability of the tourist village begins with the motivation to develop local wisdom by maintaining the traditional ancestral culture and environmental sustainability in increasing business value, where local wisdom influences business resilience and performance. This study used 100 samples from 32 business units in Ngerangan Village, Klaten. Data analysis uses PLS-SEM. The data analysis result showed that local wisdom did not affect local wisdom performance but gave a large impact of around 60.5% on the resilience level of MSMEs (Medium and Small Enterprises) in running their business. The local wisdom influence on TAM (Technology Acceptance Model) is 55.1%, while the effect of TAM on performance is 42.7%. The effect of resilience on performance is 33.5%, and the effect of resistance to TAM is 22.2%. Local wisdom to its full effect with the mediating variable resilience of 20.3%. The results explained that local wisdom affects performance if the resilience of 20.3% mediates it. The influence of local wisdom on performance is also fully influenced by the mediating variable TAM of 23.6%. In contrast, the simultaneous influence between local wisdom and resistance to performance through full mediation of TAM is 5.7%. The influence of local wisdom and resilience on TAM is 13.4%. This study Findings Local Wisdom has a very big influence on TAM, therefore local wisdom needs to be maintained, developed and can be imitated by other businesses because good TAM can improve business performance.

Evaluation of the effect of farmers’ experience on optimization of coffee yields in Chuka Sub-County, Tharaka Nithi County, Kenya

2022-04-24T10:48:31+00:00

Majority of the farmers in the coffee-growing zones are determined to ensure high production despite the numerous challenges that they face. Though there have been many efforts made by National and County governments with the aim of maximizing coffee production in terms of quality and quantity, farm productivity has remained low and, in some cases, shown a declining trend. The study aimed at assessing the factors affecting farmers’ experience in optimizing coffee production in Chuka Sub-County, Kenya. A sample of 153 respondents was selected from a population of 7,428 coffee farmers using proportional stratified random. The respondents were from ten cooperatives in the Chuka Sub-County, and each cooperative was treated as a stratum. The study used Chi-square test to determine association between the effects of farmers' experience and optimization of coffee yield. The logit model was also used to establish the relationship between farmer’s experience and coffee yield optimization. The study revealed that coffee farming experience and the number of trainings attended positively and significantly affected yield optimization. On the other hand, the number of journals read negatively and significantly influences yield. Therefore, the study findings recommends that coffee farmers should persist in coffee farming for many years to increase they knowledge and increase training attendance to optimize coffee production.