An Analysis of Rural Revitalization from the Perspective of Sharing Economy


  • Teng Li Huazhong Agricultural University
  • Deyi Zhou Huazhong Agricultural University


Sharing economy, Rural revitalization, Land reform, China


Rural revitalization has been promoted to the national development strategy in China, which shows that the central government attaches great importance to the issue of agriculture, rural areas, and farmers. Relying on the current opportunities for urban-rural resource integration and using the new ideas of the sharing economy, it is possible to explore more modes of implementation of the rural revitalization strategy. At present, China’s rural revitalization is facing the development dilemma of small-scale farmers’ diseconomy of scale, incomplete land reform, and conflicts with urbanization. This paper suggests advancing rural culture and ethics through agricultural specialization and the cultivation of new professional farmers, bringing urban industrial and commercial capital to the countryside and promoting industry integration through the transformation and improvement of the existing rural land system, low-cost land transfer, and de-emphasis of land ownership, achieving integrated urban-rural development through community supported agriculture, building urban and rural communities, and attracting urban intellectual resources, in order to ultimately achieve a modern economic system of rural revitalization with resource sharing.




How to Cite

Li, T., & Zhou, D. (2022). An Analysis of Rural Revitalization from the Perspective of Sharing Economy. Journal of Innovative Agriculture and Social Development, 1(1), 12–22. Retrieved from